Ay Lelum-The Good House of Design

Ay Lelum is excited to announce that we have placed TOP 5 for the Small Business BC Awards 2020 in the Best Marketer category, with the announcement to be at the Awards ceremony being held on Feb. 21, 2020.

We are also recipients of the 2018 Indigenous Business of the Year Award (1-2 Person Enterprise) through the BC Achievement Foundation.

We are a second generation Coast Salish Design House from Nanaimo, B.C. We are Sisters who design and produce clothing featuring Traditional Coast Salish art by our Brother Joel Good and Father William Good. We have ready-wear items available on our website that are sewn in BC, as well as create limited edition Coast Salish Couture garments by custom order.

We are an Artist Family creating wearable works of art for you and your whole family! We also do Traditional openings, family performances, facilitate workshops, offer community Fashion Shows, and other events. Please contact us to inquire about our rates.

Feel free to browse our items on this site for immediate purchase and pre-order, view our list of Retailers for a store near you, or email to inquire about placing a custom Coast Salish Couture order!


Ay Lelum at Vancouver Fashion Week SS20

Our Spring/Summer showcase, Nan ch 'uw' nu stli 'i'~ I love you/I hold you dear  was showcased at Vancouver Fashion Week on Oct. 12, 19 at 8:25 p.m. at David Lam Hall, Vancouver.

This collection  is inspired by love, beauty and healing, as represented by hummingbird and flower designs by our Father, William Good. It captures the essence of Coast Salish Culture through our creations that combine Traditional Coast Salish art,  Hul'q'umi'num' language and music. Hummingbird Hairpieces are carved by our brother Joel Good. 

This collection is going into production for Spring 2020 with delivery April/May '20. It is available by PREORDER and wholesale bookings are available by request.


Nan ch 'uw'nu stl'i'~I Love You/I Hold You Dear VFW SS20

"Nan ch 'uw'nu stl'i'~I Love You/I Hold You Dear" was shown at VFW, Oct. 12, 2019. This SS20 collection is inspired by love, beauty and healing, as represented by hummingbird and flower designs by our father, Traditional Coast Salish Master Artist, William Good. Our Ay Lelum songs (recorded by Aunalee and Sophia) call to the hummingbird, and celebrate its arrival, bringing good medicine and healing. Music is remixed by Rob The Viking and features our family group, Footprints of the Wolf. 

K'wuyucun~Grizzly Bear Collection at VFW FW19

This collection is inspired by our Father William Good's story and family song of the first Grizzly Bear ever. Artwork by William and Joel good. Music by Aylelum (recorded by Aunalee, Sophia and William) and Rob the Viking. Intro video by Salish Eye Productions. 

Our Fall Winter '19 showcase, "K'wuyucun~Grizzly Bear" was shown at Vancouver Fashion Week on March 22, 19  at David Lam Hall, Vancouver. Click to watch our VFW  interview on Global News on Day 1 of Vancouver Fashion Week, March 18th, 2019. 

Our showcase captures the essence of Coast Salish Culture through our creations that combine Traditional Coast Salish art by our Dad, William Good and Brother, Joel Good, Hul'q'umi'num' language, music that we recorded with our Father, and legend in our showcase of wearable Indigenous art garments.

Ay Lelum Thul Te Lada VFW FW18 showcase

Here is our debut VFW showcase called Thul Te Lada, translating to, “Maker of Beautiful Things", our Mother's  traditional name gifted by our late Grandmother, Hazel Good Tsum Quat. This collection was shown to honor our Matriarchs, including our Mother and Mentor. As a second generation design house, our collection features family serpent designs, representing our transformative journey. Art is by Joel and William Good, music by Ay Lelum/Rob the Viking and intro video by Salish Eye Productions.

About Us



Ay Lelum-The Good House of Design is a second generation Coast Salish Design House from Nanaimo, B.C. that features art work by William Good and W. Joel Good. Garments are designed and produced by Sisters, Aunalee and Sophia under the mentorship of their mother, artist and designer Sandra Moorhouse-Good.  Our design house draws on the foundation laid by our parents, Sandra Moorhouse-Good and William Good, who had a successful Coast Salish clothing line in the 1990's labelled Ay Ay Mut​, which means "beautiful" in Hul'q'umi'num. Inspired by their 35 years of artistic collaboration, Ay Lelum came to be. 

Inspired by traditional Coast Salish culture, we use eco-friendly and natural organic fibers whenever possible in combination with contemporary classic design and Coast Salish Art work. Many items are also made in Nanaimo and Vancouver, B.C.

We supply garments to various fine Galleries and Stores. Check out our Retailers list for a store near you or visit our online store. For wholesale inquiries, please contact us by email. 

Locally Made Garments

Award of Excellence-Indigenous Business of the Year (1-2 Person Enterprise) Award 2018

The majority of our garments are made both in our studio and family home in Snuneymuxw and in Vancouver, B.C.

We source the finest local manufacturers to create our unique art garments. Our design process begins with featuring eco-friendly, organic and natural fibers whenever possible as the canvas for our artistic design. We then transform our family artwork to produce wearable indigenous art clothing that embraces West-Coast elegance and Indigenous culture! 

The Ay Lelum Logo-by William Good



Our Logo depicts our family legend of the first man and the first woman of the Nanaimo River. With The Good House of Design being located on this river, this logo also signifies the transformation of art and knowledge between generations. The logo depicts the beginning of our family art production with our elders and parents, as well as the various combinations of siblings working together. It also signifies the union of mixed colors, with opposing spots giving balance to this union. We are artists, we are a family, we are

Ay Lelum, The Good House of Design.

Contact Us

Make inquiries here!