Welcome to Ay Lelum

Second generation Coast Salish Design House

Welcome to Ay Lelum

Second generation Coast Salish Design House

Ay Lelum-The Good House of Design

Ay Lelum is excited to announce that we are recipients of the 2018 Indigenous Business of the Year Award (1-2 Person Enterprise) through the BC Achievement Foundation!

We are a second generation Coast Salish Design House that draws upon the foundation laid by our parents. With their successful clothing line in the 1990's, our parents, Sandra Moorhouse-Good and William Good created art garments labelled Ay Ay Mut​, which means "beautiful". Inspired by their 35 years of Artistic Collaboration, Ay Lelum came to be. 

We are an Artist Family creating wearable works of art for you and your whole family! Contact us today to inquire about our clothing.

The Spring/Summer'19 collection, WHITE RAVEN~P'UQ' SPA:L, from our Showcase at Vancouver Fashion Week on Wed., Sept. 19, 18  is available by Custom and Pre-order at this time. Please send us an email to place an order.

Feel free to browse our current ready wear collection on this site for immediate purchase!

Ay Lelum White Raven~P'UQ' SPA:L VFW SS19 Showcase

Here is our White Raven~P'UQ' SPA:L Spring/Summer Showcase at Vancouver Fashion Week, Sept. 18, 18. This collection features the Sacred White Raven, who stole the sun and was burned to a blue-black, as passed on by our Father, William Good. It has bold Spring colors breaking out of the Winter season, celebrating diversity in multi-colored patterns that also celebrate the White Raven. Raven artwork is by Joel Good, music is by Ay Lelum/Rob the Viking and intro video is by Salish Eye Productions.

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Ay Lelum Thul Te Lada VFW FW18 showcase

Here is our debut VFW showcase called Thul Te Lada, translating to, “Maker of Beautiful Things", our Mother's  traditional name gifted by our late Grandmother, Hazel Good Tsum Quat. This collection was shown to honor our Matriarchs, including our Mother and Mentor. As a second generation design house, our collection features family serpent designs, representing our transformative journey. Art is by Joel and William Good, music by Ay Lelum/Rob the Viking and intro video by Salish Eye Productions.

About Us



Ay Lelum-The Good House of Design is a second generation Coast Salish Design House from Nanaimo, B.C. that features art work by William Good and W. Joel Good. Garments are designed and produced by Sisters, Aunalee and Sophia under the mentorship of their mother, artist and designer Sandra Moorhouse-Good.

Inspired by traditional Coast Salish culture, we use eco-friendly and natural organic fibers whenever possible in combination with contemporary classic design and Coast Salish Art work. Many items are also made in Nanaimo and Vancouver, B.C.

We supply garments to various fine Galleries and Stores. Check out our Retailers list for a store near you or visit our online store. For wholesale inquiries, please contact us by email.

Locally Made Garments

Award of Excellence-Indigenous Business of the Year (1-2 Person Enterprise) Award 2018

The majority of our garments are made both in our studio and family home in Snuneymuxw and in Vancouver, B.C.

We source the finest local manufacturers to create our unique art garments. Our design process begins with featuring eco-friendly, organic and natural fibers whenever possible as the canvas for our artistic design. We then transform our family artwork to produce wearable indigenous art clothing that embraces West-Coast elegance and Indigenous culture! 

The Ay Lelum Logo-by William Good



Our Logo depicts our family legend of the first man and the first woman of the Nanaimo River. With The Good House of Design being located on this river, this logo also signifies the transformation of art and knowledge between generations. The logo depicts the beginning of our family art production with our elders and parents, as well as the various combinations of siblings working together. It also signifies the union of mixed colors, with opposing spots giving balance to this union. We are artists, we are a family, we are

Ay Lelum, The Good House of Design.

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