Welcome to Ay Lelum

Second generation Coast Salish Design House

Welcome to Ay Lelum

Second generation Coast Salish Design House

Ay Lelum-The Good House of Design

Ay Lelum is excited to announce that we are recipients of the 2018 Indigenous Business of the Year Award (1-2 Person Enterprise) through the BC Achievement Foundation!

We are a second generation Coast Salish Design House from Nanaimo, B.C. We are Sisters who design and produce clothing featuring Traditional Cost Salish art by our Brother Joel Good and Father William Good. Our design house draws on the foundation laid by our parents, Sandra Moorhouse-Good and William Good, who had a successful Coast Salish clothing line in the 1990's labelled Ay Ay Mut​, which means "beautiful" in Hul'q'umi'num. Inspired by their 35 years of artistic collaboration, Ay Lelum came to be. 

We are an Artist Family creating wearable works of art for you and your whole family! Contact us today to inquire about our clothing.

Feel free to browse our current ready wear collection on this site for immediate purchase, view our list of Retailers for a store near you, or email to place a custom Coast Salish Couture order! 


Ay Lelum at Vancouver Fashion Week FW19

Watch for our Fall Winter '19 showcase, "K'wuyutcun~Grizzly Bear" at Vancouver Fashion Week on March 22, 19 at 6:00 p.m. at David Lam Hall, Vancouver.

"K'wuyucun" is inspired by our family Grizzly Bear story and song belonging to our Father William Good, of the first Grizzly Bear ever! 

Our showcase captures the essence of Coast Salish Culture through our creations that combine Traditional Coast Salish art by our Dad, William Good and Brother, Joel Good, Hul'q'umi'num' language, music and legend in our showcase of wearable Indigenous art garments.

For information and tickets please click to visit: Vancouver Fashion week 

Ay Lelum White Raven~P'UQ' SPA:L VFW SS19 Showcase

Here is our White Raven~P'UQ' SPA:L Spring/Summer Showcase at Vancouver Fashion Week, Sept. 18, 18. This collection features the Sacred White Raven, who stole the sun and was burned to a blue-black, as passed on by our Father, William Good. It has bold Spring colors breaking out of the Winter season, celebrating diversity in multi-colored patterns that also celebrate the White Raven. Raven artwork is by Joel Good, music is by Ay Lelum/Rob the Viking and intro video is by Salish Eye Productions.

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Ay Lelum Thul Te Lada VFW FW18 showcase

Here is our debut VFW showcase called Thul Te Lada, translating to, “Maker of Beautiful Things", our Mother's  traditional name gifted by our late Grandmother, Hazel Good Tsum Quat. This collection was shown to honor our Matriarchs, including our Mother and Mentor. As a second generation design house, our collection features family serpent designs, representing our transformative journey. Art is by Joel and William Good, music by Ay Lelum/Rob the Viking and intro video by Salish Eye Productions.

About Us



Ay Lelum-The Good House of Design is a second generation Coast Salish Design House from Nanaimo, B.C. that features art work by William Good and W. Joel Good. Garments are designed and produced by Sisters, Aunalee and Sophia under the mentorship of their mother, artist and designer Sandra Moorhouse-Good.

Inspired by traditional Coast Salish culture, we use eco-friendly and natural organic fibers whenever possible in combination with contemporary classic design and Coast Salish Art work. Many items are also made in Nanaimo and Vancouver, B.C.

We supply garments to various fine Galleries and Stores. Check out our Retailers list for a store near you or visit our online store. For wholesale inquiries, please contact us by email.

Locally Made Garments

Award of Excellence-Indigenous Business of the Year (1-2 Person Enterprise) Award 2018

The majority of our garments are made both in our studio and family home in Snuneymuxw and in Vancouver, B.C.

We source the finest local manufacturers to create our unique art garments. Our design process begins with featuring eco-friendly, organic and natural fibers whenever possible as the canvas for our artistic design. We then transform our family artwork to produce wearable indigenous art clothing that embraces West-Coast elegance and Indigenous culture! 

The Ay Lelum Logo-by William Good



Our Logo depicts our family legend of the first man and the first woman of the Nanaimo River. With The Good House of Design being located on this river, this logo also signifies the transformation of art and knowledge between generations. The logo depicts the beginning of our family art production with our elders and parents, as well as the various combinations of siblings working together. It also signifies the union of mixed colors, with opposing spots giving balance to this union. We are artists, we are a family, we are

Ay Lelum, The Good House of Design.

Contact Us

Make inquiries here!