Ay Lelum-The Good House of Design

COVID-19 UPDATE: We have our products available for purchase on our website. Our newly designed washable COVID-19 masks and our new Spring collection are readily available. Our products are made in Canada and support our local economy. We ship via Canada Post Expedite weekly and can make alternative arrangements in Nanaimo. We are here to meet your needs and appreciate your support.

We are a second generation Coast Salish Design House from Nanaimo, B.C., Canada. We are Sisters who  design and produce clothing and fabric patterns featuring Traditional Coast Salish Art by our Father William Good and Brother W. Joel Good of the Snuneymuxw First Nation Hereditary Chief Family. Our garment design is mentored by our Mother, Sandra Moorhouse-Good, who had the very first Coast Salish clothing line with our Father called Ay Ay Mut in the 1990’s.

We are an Artist Family creating wearable works of art for you and your whole family! Our locally manufactured ready-wear items are available as Limited Editions, as well as we create exclusive Coast Salish Couture by custom order. We supply garments to various fine Galleries and Stores, including BC Ferries. Check out our Retailers list for a store near you or visit our online store. For wholesale inquiries, please contact us by email. 

We also do Traditional openings, family performances, facilitate workshops, offer community Fashion Shows, and other events. Our collections are available for wholesale purchase and we take corporate orders, as well as offer carvings for purchase and take inquiries for custom orders. Please contact us to inquire about our event rates and the additional products that we offer.

Feel free to purchase items in our Shop for immediate delivery and pre-order, view our list of Retailers for a store near you, or email to inquire about placing a custom Coast Salish Couture order, as they are exclusively made originals by our team! Be sure to browse our Photo Gallery and check out links to Features and Articles pages!


Ay Lelum at Vancouver Fashion Week SS20

Our Spring/Summer showcase, Nan ch 'uw' nu stli 'i'~ I love you/I hold you dear  was showcased at Vancouver Fashion Week on Oct. 12, 19 at 8:25 p.m. at David Lam Hall, Vancouver.

This collection  is inspired by love, beauty and healing, as represented by hummingbird and flower designs by our Father, William Good. It captures the essence of Coast Salish Culture through our creations that combine Traditional Coast Salish art,  Hul'q'umi'num' language and music. Hummingbird Hairpieces are carved by our brother Joel Good. 

This collection is going into production for Spring 2020 with delivery May '20. It is available by PREORDER and wholesale bookings are available by request.


Nan ch 'uw'nu stl'i'~I Love You/I Hold You Dear VFW SS20

"Nan ch 'uw'nu stl'i'~I Love You/I Hold You Dear" was shown at VFW, Oct. 12, 2019. This SS20 collection is inspired by love, beauty and healing, as represented by hummingbird and flower designs by our father, Traditional Coast Salish Master Artist, William Good. Our Ay Lelum songs (recorded by Aunalee and Sophia) call to the hummingbird, and celebrate its arrival, bringing good medicine and healing. Music is remixed by Rob The Viking and features our family group, Footprints of the Wolf. 

K'wuyucun~Grizzly Bear Collection at VFW FW19

This collection is inspired by our Father William Good's story and family song of the first Grizzly Bear ever. Artwork by William and Joel good. Music by Aylelum (recorded by Aunalee, Sophia and William) and Rob the Viking. Intro video by Salish Eye Productions. 

Our Fall Winter '19 showcase, "K'wuyucun~Grizzly Bear" was shown at Vancouver Fashion Week on March 22, 19  at David Lam Hall, Vancouver. Click to watch our VFW  interview on Global News on Day 1 of Vancouver Fashion Week, March 18th, 2019. 

Our showcase captures the essence of Coast Salish Culture through our creations that combine Traditional Coast Salish art by our Dad, William Good and Brother, Joel Good, Hul'q'umi'num' language, music that we recorded with our Father, and legend in our showcase of wearable Indigenous art garments.

Ay Lelum Thul Te Lada VFW FW18 showcase

Here is our debut VFW showcase called Thul Te Lada, translating to, “Maker of Beautiful Things", our Mother's  traditional name gifted by our late Grandmother, Hazel Good Tsum Quat. This collection was shown to honor our Matriarchs, including our Mother and Mentor. As a second generation design house, our collection features family serpent designs, representing our transformative journey. Art is by Joel and William Good, music by Ay Lelum/Rob the Viking and intro video by Salish Eye Productions.

About Us


   At Ay Lelum, we create wearable art garments that embrace diversity, and we are committed to sharing Traditional Coast Salish art and culture for all people to wear and enjoy.  Our culturally appropriate clothing is designed with family artwork that is non-ceremonial and is all-inclusive for everyone! We also offer a range of sizes, with our ready-wear being manufactured from XS-3XL.

We are passionate about being active in the documentation of our family artwork, music and historical information for the future generations and abide by strict cultural guidelines, protocols and Hul'q'umi'num' Law, as outlined by our Father, William Good, who is a Cultural Historian and Master Coast Salish artist in our region. We also record our own original music for our showcases as part of our interdisciplinary artistic process that combines the garment design process with the musical process to create a whole collection and presentation, featuring Hul’q’umi’num’ language, creating a modern form of story-telling and cultural preservation that is fused with garment design. Being the next generation of Coast Salish designers working under the guidance of our Elders, we understand the importance of learning in the traditional ways, and we are inspired by combining Coast Salish art, culture, language, textiles and music, thus creating wearable art that embodies West-Coast elegance and Indigenous culture. Our design house draws on the foundation laid by our parents, Sandra Moorhouse-Good and William Good, who had a successful Coast Salish clothing line in the 1990's labelled Ay Ay Mut​, which means "beautiful" in Hul'q'umi'num. Inspired by their 35 years of artistic collaboration, Ay Lelum came to be.  

We are also committed to reducing our environmental footprint by not only creating our Coast Salish Couture pieces in our family studio and home in Nanaimo, but in also working with the finest local BC manufacturers for our ready-wear collections that are produced in Canada. We have even chosen to have our current T-shirts to be sewn in Canada! We use eco-friendly and natural fibers whenever possible, such as TENCEL™ , hemp, bamboo, organic cotton, and recycled polyesters as our part in utilizing the highest quality sustainable, natural and recycled fabrics available in our industry as canvas for our artistic design.

We supply garments to various fine Galleries and Stores. Check out our Retailers list for a store near you or visit our online store. For wholesale inquiries, please contact us by email. 

Award of Excellence-Indigenous Business of the Year (1-2 Person Enterprise) Award 2018

Award Winning Business!

In 2018 we were awarded the distinction of the 2018 Indigenous Business of the Year Award (1-2 Person Enterprise) through the BC Achievement Foundation.  

We had the honor of being invited to the Indigenous Business Awards Gala as Alumni to present the 2019 Young Entrepreneur of the Year Awards and had our music featured at the event.

We also placed TOP 5 for the Small Business BC Awards 2020 in the Best Marketer category and had our music featured in the event video that opened the Gala.


The Ay Lelum Logo-by William Good


Our Logo depicts our family legend of the first man and the first woman of the Nanaimo River. With The Good House of Design being located on this river, this logo also signifies the transformation of art and knowledge between generations. The logo depicts the beginning of our family art production with our elders and parents, as well as the various combinations of siblings working together. It also signifies the union of mixed colors, with opposing spots giving balance to this union. We are artists, we are a family, we are
Ay Lelum, The Good House of Design.

"AY LELUM" translates to "GOOD HOUSE" in Hul'q'umi'num and is pronounced similar to: "aigh(t) lay-lum"

Contact Us

Make inquiries here!


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