Welcome To Our Multi-Generational
Coast Salish Design House
Trisha Thomas wearing the first dress we ever made - at Vancouver Fashion Wek
Feature dress from our first NY Fashion Week showcase in 2021 at Vancouver Fashion Week
Hannah Biro wearing the "Majestic Eagle" from our pandemic collection at Vanacouver Fashion week
Taylor Knight wearing "Raven that Stole the Sun" at Vancouver Fashion Week
Ay Lelum
Spotlight
"We are a matriarchal society"
- The Late Dr. William Good
Photo from Vancouver Fashion Week
From Paris Fashion Week to Vancouver, next up is Vancouver Indigenous Fashion Week Nov. 22nd
Our Retail Space is Open
1380B Raines Rd., Nanaimo, B.C.
Regular Hours: Wednesday - Saturday 11am - 5pm
Please email for group bookings or appointments
Located on the Snuneymuxw First Nation.
Call Us: 250-323-0070
What's New
NEW Drop! Paddle Earrings ~ as seen at @vanfashionweek
Our Coast Salish Paddle Earrings have artwork by the late Joel Good and are available in two sizes, small and large. They are available in three colors ways: gold, silver and red with black back sides.
Launched as a 10 Year Anniversary Edition, these earrings are released as a tribute to Joel's original painted Paddle Earrings that debuted at our first showcase at Vancouver Fashion Week in 2018.
Paddles are very significant in Coast Salish culture, not only do they represent our spiritual and physical journeys, but also honor our cultural garments. This design shows the balance of those journeys.
Our Retail Space
a creative working space and facility
We are open!
1380B Raines Rd., Nanaimo, B.C.
Wednesday - Saturday • 11am - 5pm
Please email for group bookings or appointments
Located on the Snuneymuxw First Nation.
Call Us: 250-323-0070
OUR LATEST EVENT
We are having a Holiday Glamour Pop-Up Event at Ay Lelum this year with MisMacK Clean Cosmetics. Come see us Dec, 20 & 21 to check out our latest Ay Lelum collections, style them with our large selection of Giggy's Beads and check out our MisMacK Palette Collaboration. Enjoy mini-pampering and consultation with Internationally Acclaimed Make-Up Artist Heather Nightingale and shop MisMacK's amazing clean beauty products to glamourize your Holiday look! We are open late, so come see us from 11 am to 7 pm to shop holiday specials with in-store discounts and gift with purchase offers!
See Facebook
for more details
FEATURED PRODUCTS
ON SALE
TRADITIONAL
COAST SALISH DESIGN
We are a multi-generational Coast Salish Design House from Nanaimo, B.C., Canada. We design and produce clothing and fabric patterns featuring Traditional Coast Salish Art by our Brother the late W. Joel Good and Father the late Dr. William Good of the Snuneymuxw First Nation Hereditary Chief Family. Garment design is mentored by our Mother, Sandra Moorhouse-Good, who had the very first Coast Salish clothing line with our Father called Ay Ay Mut in the 1990’s.
We create ready-wear collections in stock and casual wear printed in house (both available for wholesale orders), as well as custom Coast Salish Couture.
FEATURES
Some of our favourite articles and runways that have featured our designs
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AS SEEN IN
At Ay Lelum, we create wearable art garments that embrace diversity, and we are committed to sharing Traditional Coast Salish art and culture for all people to wear and enjoy. Our culturally appropriate clothing is designed with family artwork that is non-ceremonial and is all-inclusive for everyone.
ABOUT US
COLLABORATIONS
& PARNERSHIPS
AY LELUM x CITY OF NANAIMO
Manhole Covers Design
Nanaimo streets are set to be adorned with functional art – new manhole covers designed by Snuneymuxw artists.
The City of Nanaimo is collaborating with Ay Lelum - The Good House of Design and the late Joel Good to honour Snuneymuxw First Nation culture with three new utility covers, which “serve as a unique canvas for Snuneymuxw art,” according to a city press release.
The storm cover design features two supernatural eagles, representing strength and protection; the new sanitary cover design shows a frog due to their ability to purify natural water sources; and the water cover design highlights an orca, symbolizing power and strength. The designs are all by the late Joel Good.
“From an ancestral lens, art holds important knowledge and reminds us of our connection and responsibilities to the natural world. We extend our gratitude to our Snuneymuxw artists who generously share their gifts with the community,” noted Snuneymuxw Chief Michael Wyse in the release.
According to the release, the new utility covers will be installed in the city over the coming months and years, aiming to provide residents and visitors with the opportunity to experience Snuneymuxw art throughout Nanaimo. The city noted, in an e-mail, that only new installations will receive the new covers and there is no intent to replace all existing covers with the designs.
AY LELUM x COURTYARD MARRIOT
Interior Art and Decor
Guestroom Murals, Fitness Centre Mural, Spindle Whorl in Lobby, Front Desk Textile Art and Images Throughout the Hotel
The hotel has the benefit of being located on culturally significant land where the beloved, and now extinct, Wool Dogs were cared for by the Snuneymuxw people. In recognition of this, the hotel has integrated site-specific Snuneymuxw art throughout its design, including in its guest rooms and public spaces. Ay Lelum The Good House of Design was selected for the project and worked in conjunction with the PEG and Marriott team. Featured Snuneymuxw artists include the late Joel Good, the late Dr. William Good, Sandra Moorhouse-Good, Aunalee Boyd-Good, Sophia Good, and Thea Harris.
"Our goal was to create an immersive and one-of-a-kind experience that celebrates Snuneymuxw culture and the unique history of the land on which the hotel is located," says Aunalee Boyd-Good. "Our family of artists is honored to share the profound connection between art, place and history with hotel guests."
PRINT FACILITY
We now have a print facility in our new studio and retail space located on the Snuneymuxw First Nation. Our T-shirts and casual wear items are printed in-house with eco-friendly, water based inks. We also print custom orders with designs created by our family.
