After market research in 2015 that led to founding Ay Lelum in 2016, we have been dedicated to designing and manufacturing our collections in Cananda with eco-friendly fabrics, as our parents had done in the 1990's. Since our runway debut at Vancouver Fashion Week in 2018, we have launched, designed and produced all-inclusive, limited eidtion collections every season with family artwork for all to wear. 

In late 2022, we opened our newly built facility on the Snuneymuxw First Nation.  We now have ready-wear Collections ranging from XS-5XL in stock as well as items by other Indigenous brands in stock. These collections feature artwork by our Brother, the late Joel Good. Coast Salish Couture is by custom order.